Driven by latest AI and Cloud technology

Innovative solutions using AI and Microsoft Cloud

20+ years of AI and Microsoft expertise, delivering solutions that drive real business value.

Trusted by leading organisations across the UK & globally
EY Close Brothers Howden Northgate Aliaxis AMEC Lebara LexisNexis DMG Events
What we do

Four practices. One job: deliver real business outcomes.

Driven by your success and built for flexibility. We love diving deep to truly understand your business, partnering with you from strategy and live deployment to long-term growth. We deliver a smooth, agile and personal experience.

01 — AI First

AI strategy to production

AI strategy, use-case discovery, rapid proof-of-concept and production AI solutions built with Copilot Studio, Azure AI and leading models from OpenAI and Anthropic.

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02 — Advisory

Strategy & readiness

Digital strategy, solution assessment, business case and upgrade approach informed by AI frameworks and tools like Microsoft Catalyst.

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03 — Implement

Lean, AI-accelerated delivery

Project management, architecture, design, UI/UX delivered in short cycles with real users in the room from week one.

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04 — Support

Global, SLA-backed support

Application support, project support, training and skilled resources for AI, Dynamics 365 and Power Platform — your platform keeps getting better.

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Products we deliver on

Microsoft's full business stack —  applied to your problem.

We are Dynamics 365, Power Platform and Copilot Studio specialists. We help you pick the right combination — and stop you implementing what you don't need.

Microsoft Dynamics 365

Comprehensive ERP and CRM to streamline operations and deepen customer engagement.

  • Sales · Customer Service · Field Service
  • Finance · Supply Chain · Business Central
  • Marketing & Customer Insights

Microsoft Power Platform

The low-code suite for custom apps, automation, analytics and AI agents.

  • Power Apps — custom business apps
  • Power Automate — workflow automation
  • Power BI — analytics & dashboards
  • Power Pages — external-facing portals

Copilot Studio & AI Agents

End-to-end conversational AI — agents that connect to your data, automate workflows and act on your behalf.

  • Agentic AI for multi-modal inputs
  • Power Apps & Dynamics integrations
  • Extend Microsoft 365 Copilot
  • Conversational orchestration & governance
OGRE · Our product
Dynamics 365 · AI · Telematics

The premier software for vehicle hire, rental, leasing and service management.

OGRE is an AI powered digital platform that covers the entire lifecycle of your rental assets, from acquisition through lease, rent, sale and service. Subscription priced, Microsoft empowered, and live in weeks with our AI driven rapid implementation.

ContractPipeline · Quote · SLA · Onboard
SourceBuy · Kit · Build · X-Hire
OrderRent · Contract · Lease · Logistics
MaintainCompliance · Incident · Service · Warranty
Why SMYL

Expert partners. Fully invested. Results that matter.

Every project is led by a hands-on team dedicated to bringing your vision to life. We love driving real progress, and we bring a fresh perspective that unlocks new, creative opportunities for lasting business growth.

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Years blending business architecture experience with modern, intelligent AI automation.

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Programmes delivered across AI, Dynamics 365, Power Platform and integration.

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Of customers retain us post Go-Live for ongoing improvement and support.

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Years of team expertise driving modern business transformation and AI strategy.

SMYL team session
How we work

Built different. Delivered faster.

The technology blueprint has changed as AI transforms modern delivery. We help organisations harness this shift — embedding robust architecture and smart automation to accelerate your timeline to measurable value.

  • Experienced hands, end to end

    Your engagement lead brings 10+ years of enterprise delivery and the latest in AI innovation, providing deep expertise from kickoff to go-live.

  • Two-week increments

    Short cycles with real users in the room from week one. User success drives our entire engineering framework.

  • Value-linked partnership

    We align our success directly with your critical operational metrics — driving real improvements in utilisation, cycle times and overall cost-to-serve.

  • AI-first methodology

    We apply AI to every stage — discovery, design, build and support — so you reach value faster and keep compounding it.

Customers

Enterprise solutions built to endure and scale.

A few of the businesses we've helped collaborate, innovate and grow through strategic advisory, product innovation and AI. Perspectives on our shared success.

"
SMYL is far more than a software provider — they are true innovation partners. Their expertise in AI and enterprise strategy helped us rethink our operational capabilities. The collaboration was efficient, forward-thinking, and delivered tangible results for our team from day one.
HO
Head of Operations
"
I've loved working with you! From our daily chats and walkthroughs to tackling tough problems together (and navigating a few tricky moments along the way), it's been a blast. You always listen, adapt, and bring so much heart to everything you do for the business. You made collaborating completely effortless.
BM
Billing Manager
"
Throughout a period of significant organisational change, SMYL has been a steadfast and reliable partner. They navigated the complexities of building and deploying our new solution seamlessly. Since the initial rollout, SMYL has continued to deliver valuable functional enhancements alongside a robust, dependable support model.
HB
Head of Business Systems
Talk to a specialist

Bring us your challenges and your vision to accelerate growth.

One call, no pitch deck — just an honest read on whether we can help and what we'd do differently.